Analyst - Digital Marketing & Personalized Offers
Achieving our goals starts with supporting yours. Grow your career, access top-tier health and wellness benefits, build lasting connections with your team and our customers, and travel the world using our extensive route network.
Come join us to create what’s next. Let’s define tomorrow, together.
Description
Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.
Job overview and responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing & Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights.
- Assist in campaign planning, targeting and audience identification; measure campaign results and performance using data analysis
- Gather and organize data from various sources using SQL/ Python/ R; continuously develop and demonstrate improved analysis methodologies
- Create content for and deliver presentations to United leadership and external stakeholders
- Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
- Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives
- Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
- Ensure seamless stakeholder management and keep lines of communication open with all stakeholders
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Qualifications
What’s needed to succeed (Minimum Qualifications):
- Bachelor's degree
- 2+ years of experience in Analytics and working with analytical tools
- Proven comfort and an intellectual curiosity for working with very large data sets
- Experience in manipulating and analyzing complex, high-volume, high-dimensionality data from various sources to highlight patterns and relationships
- Proficiency in using database querying tools and writing complex queries and procedures using Teradata SQL and/ or Microsoft SQL
- Familiarity with one or more reporting tools – Spotfire/ Tableau/ PowerBI
- Advanced level comfort with Microsoft Office, especially Excel and PowerPoint
- Ability to communicate analysis in a clear and precise manner
- High sense of ownership of work
- Ability to work under time constraints
- Must be legally authorized to work in India for any employer without sponsorship
- Must be fluent in English (written and spoken)
- Successful completion of interview required to meet job qualification
- Reliable, punctual attendance is an essential function of the position
What will help you propel from the pack (Preferred Qualifications):
- Master's degree
- Bachelor’s Degree in a quantitative field like Math, Statistics, Analytics and/ or Business
- SQL/ Python/ R
- Visualization tools – Tableau/ Spotfire/ PowerBI
- Understanding of digital acquisition channels
- Strong knowledge of either Python or R
