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The senior copywriter is a copywriter who, after a few years’ experience, is beginning to hone their instincts for what works and what does not. They do not only recognize the importance of appraising and editing their own work, but has become skilled at it. Their best ideas are not just creatively fresh but strategically sound and on brand too. They are adept, or becoming adept, at speaking with clients and presenting copy and concepts to them. Their colleagues trust them to act as a representative of the team and the work.
A senior copywriter may be the only writer on a project, may be supervising a junior writer, or may be working side by side with other writers. In any case, they are expected to take responsibility for the quality of any copywriting deliverable, ensuring that it meets standards for creative excellence and client satisfaction.
Senior copywriters should possess the ability to work with clients in different industries and must be able to work comfortably with people from different creative disciplines and with different creative teams.
Responsibilities
Concept and collaborate with creative team, including other copywriters, interaction designers, art directors, and programmers.
Actually write—that is, be able to write compelling and grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action.
Be comfortable writing in multiple styles and for multiple formats.
Establishes visual tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives.
Develop creative ideas that meets both our clients’ objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.
Present, share and review creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team.
Manage multiple projects from concept through to completion, working with both in-house resources and third-party vendors.
Collaborate effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work.
Leads brainstorming sessions.
Qualifications
You have minimum 5 years of work experience in an advertising agency and a book brimming with brave ideas, some that saw the light of day, and maybe some that didn’t.
You’re open, curious, always willing to learn. And mostly, polish your craft.
Strong grasp of digital and TV, especially 15s, social media space and online media jargon and technology. Some AI/Chat GPT knowledge also a plus.
Strong FMCG background/experience
Ability to work under pressure and meet deadlines in a fast-paced creative environment.
Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines.
Ability to juggle multiple projects and tasks.
The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback—call this “people skills,” “soft skills,” or what have you—which is essential to good team chemistry and client relations.
A strong desire to do brand-building, product-selling, and award-winning work.
Marketing sense and an interest in helping to develop campaign platforms that can work across channels.
Naturally well organized and unfazed when working towards deadlines.
